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The musical tradition of the Wurlitzer
family can be traced back to the 17th century.
The forefathers of Rudolph Wurlitzer, who emigrated to America in 1853 at the
age
of 24, had already made a name for themselves in Saxony as manufacturers of and
dealers in musical instruments.
Rudolph Wurlitzer founded THE WURLITZER COMPANY in 1856. At first he imported
musical instruments and opened sales outlets in all big American cities. He
started production of pianos in America in 1880.
In 1896 the 'Tonophone', the first coin-operated piano, was introduced to the
market.
The turnover provided by cinema and theatre organs achieved mighty heights in
the silent film era of the 20th century. The 'Mighty Wurlitzer' is still
well-known.
Farny Wurlitzer, youngest son of the firm's founder, bought a patented music box
mechanism at the beginning of the Thirties, and took on its inventor, Homer
Capehart, and a brilliant designer called Paul Fuller.
This was the beginning of the 'golden era' for Wurlitzer with the first
jukeboxes which played the old 78 shellac records. Wurlitzer quickly took over
60 % of the booming jukebox market.
The name of Wurlitzer became a synonym for jukeboxes with its 'Music for
millions' trademark in this period.
1933 was a decisive year in the history of WURLITZER
Up to this time the elite circles in America had been well served
with pianos and theatre organs; now the Wurlitzer Jukebox became a familiar
sight to every restaurant or bar customer with the first 'P10' model. After
inserting a coin, one could select a song from 10 shellac record titles.
In the Thirties, the jukebox became the 'small man's concert hall'.
This principle has remained the same up to today. The customer can make a
selection from the music list after inserting a coin. Nowadays, CDs are in use,
and there is a choice from over 2000 titles. The sound quality is light-years
better and the jukebox can fulfill almost any musical request.
The WURLITZER '1015' became a big hit in 1946.
Wurlitzer had to call a halt to the production of jukeboxes due to the war in
order to produce important war products such as radar components.
The engineers, especially designer Paul Fuller, had continued to work on new
jukebox models over this period. The result was called the '1015'.
Between 1946 and 1947, 56,000 of these
machines were built and sold in only 18 months.
The exceptional design of the '1015' had made it possibly the most attractive
jukebox of all time. In all events, it was sold more than any other
jukebox model in the 20th century.
The 'golden era' of the jukebox continued into the first post-war years.
The 'silver era' of jukeboxes began around 1950. The design was changed, the 45
single made inroads, and the selection from 100 titles became standard.
Jukeboxes with shiny chrome and magical lighting began to be produced. They
became a fascinating focal point in any bar or cafe. In 1956, Wurlitzer produced
its first jukebox with a selection of 200 titles perfectly timed for its 100th
company anniversary. Deutsche Wurlitzer GmbH 1986
brought the 'One More Time' nostalgia jukebox with modern technology onto the
market
40 years after the original '1015', and it has enjoyed unbroken popularity right
up to today. |